theUNDONE was founded in 2016 with a simple philosophy: to offer a considered edit of pieces that endure beyond trends. We began as a multi-brand store, championing Australian and New Zealand designers, and quickly became known for our minimalist aesthetic and discerning eye.

From the beginning, our mission has been clear, to curate style that lasts. Each piece we present is selected to be worn season after season, forming the quiet foundations of a wardrobe you can return to with ease. We believe getting dressed should feel effortless, and that the clothes you choose should continue to serve you well over time.

In 2025, as the landscape of multi-brand retail shifted, we evolved too. theUNDONE transitioned into a marketplace, allowing us to continue curating the very best from our most loved brands, while widening the scope of recommendations we can share. What hasn’t changed is our sharp, discerning approach. Every item is still chosen with intention, ensuring our offering remains tightly edited and true to our ethos.

Alongside the marketplace, we’ve also grown our own in-house range of everyday accessories. Designed and made in Sydney, Australia, our satin pouch bags and beaded phone chains embody the same values of timelessness and ease that have defined us since the beginning.

Nearly a decade on, theUNDONE remains a destination for those who value longevity, thoughtful design, and a wardrobe that evolves with them.