The UNDONE is a unique online shopping destination distinctly defined by aesthetic. Positioning itself as the online shopping platform for the effortless minimalist. 

Founded by Sara Donaldson and Georgia Martin, The UNDONE will deliver a refined, curated and personalised approach to style and service for the modern-day minimalist.

Brands featured in the launch lineup include Christopher Esber, Ellery, Dion Lee, Double Trouble, Maticevski, Kit X, Matin, Georgia Alice, Matteau Swim, Holly Ryan, Natasha Schweitzer, Charlie May, J Brand, Frame Denim, Rachel Comey, 3X1 Denim, Marysia Swim.

By tapping into some of the most iconic and premium designers in Australia and internationally, The UNDONE’s offering of carefully chosen products provides its customers with a fresh approach to online shopping through a highly curated selection.

The UNDONE’s evolving fashion edit aims to engage women with a sophisticated and modern approach to dressing. A focus on functionality, high standard of service, easy delivery and beautiful packaging will also be at the forefront of the brand. Offering  be Australia-wide and internationally delivery.

Images created for The UNDONE 
Photographer - Emily Abay 
Model - Paulina Grochowina 
Shopping Bag