Keeping it Casual:
The Pieces You Need

Effortless is an attitude, but it is best communicated through style.

Certain pieces will always represent a certain nonchalance when it comes to clothing – the straight leg jean, the striped button-down, the flowy trench – and while some trends will come and go, looking like you didn’t try (even if you did!) will always be in.

Here, our minimalists guide to looking effortless, and our rotating favourites when it comes to easy dressing.


The straight leg jean is currently experiencing a renaissance of sorts in the fashion world. The high rise waist and straight silhouette flatter to give the illusion of longer legs, while the slightly looser fit makes them ideal for every-day. Our all time favourite has to be Frame Denim's Le Original.


If you're in need work clothes that feel like pajamas, look no further - the striped button down has you sorted. 


The slip dress is the ultimate low-maintenance-but-looks-high-maintenance wardrobe essential. Worn over knits, t-shirts or simply on its own – it can go from casual daywear to luxe eveningwear in one sweep. Frame Denim’s satin tank dress in Noir is a rotating staple in our closets.


The relaxed trench quickly goes from being the piece you never knew you needed to the piece you literally cannot live without. Michael Lo Sordo’s contemporary interpretation of this classic style features a long sleeve, ankle length, light-weight trench in the eternally effortless black silk satin he is known for.
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