Nanushka is a Hungarian brand founded by Sandra Sador, whose design focus is creating wearable pieces that are both stylish and functional. By elevating the ordinary, the brand has successfully carved its own signature style into the industry.
Here are four of the many reasons we love Nanushka.
Written by Kaija Love
We love a serial wardrobe repeater, and one of the most important criteria for us to want to wear a piece over and over again is its effortless wearability. For a garment to provide comfort, ease, and confidence is the trifecta, and Nanushka certainly delivers.
This season is full of pieces you’ll want to wear over and over again. From the most flattering jeans to the everyday blouse that will go with everything in your wardrobe, and that coat… don’t get us started!
The ability to deliver both staples and statements is a craft Nanushka has certainly mastered. Where function meets flair, the ‘informal’ style that Nanushka idealises allows each piece to mesh seamlessly with any minimalists’ wardrobe.
The United Nations Feed and Agriculture Organisation (FAO) estimates that production of livestock is responsible for 14.5% of global greenhouse gas emissions, while other organisations like the Worldwatch Institute have estimated it could be as much as 50% with the production of leather.
In the past, and arguably still, there has been a heavy stigmatisation of ‘faux’ garments as lacking in quality. Though luckily, brands like Nanushka have proven just how far faux leather has come.
Sandor explains to Who What Wear - "Sustainability is a concept close to my heart, as it's very important that we take care of our planet and we protect it for the next generations”. Vegan leather allows for not only slightly more playful designs but better durability and longer garment life.
Inspired by the modern European woman
Intertwining confident ease and femininity, Nanushka delivers fashion that is both meaningful and un- complicated. The “rustic” feel of the brand found in her cotton dresses and high-waisted jeans is heavily influenced by the Hungarian Countryside. Whereas her dainty blouses and baroque pearl embellishments embody more of her Eastern influence.
With her sustainable fabrics, quality craftsmanship and rich European heritage, she has ultimately captivated the interest of the modern woman who values style and elegance over short-lived trend pieces.